The Two Most Important Resources in the Organization

What are the two most important resources in an organization?

What are the two simple reasons an organization is formed?

Why does the organization exist?

These questions, as simple as they sound, have an overwhelming influence on the impact and behavior of every organization. And until many organizational leaders and entrepreneurs sit down and place answers to these questions, we will keep having major cases of organizational malfeasance in our society.

I asked some entrepreneurs what they think are the most important things in their businesses. Most of the answers came in the forms of improving productivity and making great products. A few said the two most important things are to be fully represented in the market place and controlling large market shares. While all these are good, they didn’t fully satisfy the answer; they didn’t get to the crux of the question.

If you look carefully at the core of every organization, you will notice that the most important things every organization should strive towards satisfying reside on the inside and outside. These two important things are to satisfy her employees and her customers on all levels. These are the major reason the organization is in existence, other reasons are simply termed organizational enhancers.

Employee satisfaction must reign supreme in every organization. Every organization must consistently look for ways to make her employees better than when they came in. The organization must train, care and motivate the employees to enable them give their best consistently. The organization must also create aspirational ideals for the employees to look up to. And as easy as this sound, it is what many entrepreneurs find very difficult to practice.

When employees know that they are safe, can grow and satisfy their personal aspirations and dreams while working with the organization, they will give in their possible best to move the organization to beautiful heights of attainment. Another way to get the employees give their inherent best is thorough institutionalized training.

Customer/client satisfaction is the second most important thing. The organization simply exists to satisfy her customers. And this is why you have to take care of your employees; they are the ones imbued with the responsibility of interacting with the customers. Client satisfaction is the resultant effect of employee satisfaction.

As the end result of every great business is to satisfy customers, it simply means that the hospital must care for and heal her patient well; the school must teach her student so well that she could be relevant with the learned skills in the next 10 years. The designer must design so well that the customers can refer him to others.

The big focus on this knowledge of effectiveness and results on the care of the employees and customers must be at the forefront of our organizations. Getting these two things rights will surely set the organization on the productive track.

Dear entrepreneur, these two things are very important. Are you willing to implement them in your organization?

is a thinker, content developer and business development strategist. He is the Principal of Richard & Malcolm Consulting; a business development company. Richard enjoys working with entrepreneurs and leaders pursuing transformational change for their organizations. He is the author of two books – The RICH Theory and Advance. Connect with him on twitter @RichardChilee

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