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The Impact of Vision, Planning and Focus On Attainment.

I asked a young lady who has a grand vision of owning one of the biggest bakeries in Nigeria to tell me, in simple terms, how this vision was going to become reality. She paused, looked at me and went on a long description about all she would do without giving me a detailed and strategic plan of her vision.

If you ask many aspiring entrepreneurs about the strategic and detailed plan to get their intangible business ideas from a one man agency to a multi-million organization, you would find that many are lacking sound, strategic blueprints to further this cause. In my analysis, I have found that having a vision is one thing; bringing that vision to reality is another thing entirely – the hardest thing.

In achieving your visions, strategic planning is the main thing. You must steadily and consistently work on the tiny details of vision attainment. No one builds a house without sitting down to count the costs on paper before setting out to realize it, except the dreamer.

Anyone can have a vision of changing the world, starting and sustaining a world class organization, championing a cause. But only a few have the ability, the strength of character, grit and technical will to realize their visions. Having a vision is cheap. Working on the vision is the main thing. And the power of your vision lies in how much you are willing to invest time on detailed planning and tireless strategic thinking in realizing the vision.

Focus is of utmost importance in achieving your vision. Visions will always remain visions unless focus is introduced to bring them to reality. Without a clear and razor sharp focus, large organizations around the world would have been mere visions in the minds of the entrepreneurs. To achieve, these entrepreneurs moved from visioneering to planning and focusing for attainment.

In 2016, I had a vision of writing a book that would educate entrepreneurs on the fundamentals of Customer Relationship Management in simple ways. Like many of us, I observed that many businesses don’t have good Customer Relationship measures in place. I walked into many business places, studied what they were lacking and set out to work on my book. After strings of strategic planning sessions, I constructed the outline and arranged the 14 principles organizations must follow to achieve great Customer Relations and convert these customers to believers. The book has received immense acceptance and downloaded a thousand times.

The triple towers of vision, planning and focus helped me achieve this feat.

Stop telling the world your visions. There are many people with the vision to create the next big thing without the required strength of detailed planning and focus needed for attainment. There are enough talented but stuck people out there already.

To achieve and attain entrepreneurial success, and bring your organizational blueprints to reality, you must create the time to think, plan and focus. Otherwise, you will end up being a visioneer without an evidence to back up your claim.

is a thinker, content developer and business development strategist. He is the Principal of Richard & Malcolm Consulting; a business development company. Richard enjoys working with entrepreneurs and leaders pursuing transformational change for their organizations. He is the author of two books – The RICH Theory and Advance. Connect with him on twitter @RichardChilee

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