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Cash or Care, Which is Really King?

During my time with a former organization, the CEO had a saying that ran through the organization. He strongly believed that “Cash is king,” and would not hesitate to show it through his actions. This maxim became so popular that it became the culture in the organization. Almost everything we did was subjected to it. If cash wasn’t the core of any activity, nobody would be interested. As a result of this, almost all the employees relegated care to the background. And it backfired.

While it is true that cash is important in the day-to-day running of an organization, it is also true that organizational care is what furthers and sustains the productivity of the organization in the long run; it is also what ultimately defines the organization’s experience in their relationship with customers. When employees think only in terms of cash in their dealings with other employees and customers, such meaningful things like empathy, love and friendship will be hard to find across the organization.

Care is fundamental to organizational growth and sustainability. And organizational leaders must be able to champion this cause across board within their organizations. Entrepreneurs must understand that when they entirely focus solely on cash, they will kill the sense of friendliness that is needed to ignite the engines of productivity. Too much emphasis on cash also leads to the problem of trust deficit within the organization. It has been proven that the absence of trust within an organization is a major impediment to the organization’s success.

Today’s organizations thrive when their employees focus on the emotional aspect of relationships, rather than only the transactional. In fact, it is the emotional aspect of a relationship that drives the transactional. It is what allows the employees to love, trust, engage, connect, contribute, communicate, collaborate and inspire themselves positively to achieve greater goals. It is also what enables customers to interact, buy and encourage their community to buy from you.

Care encourages people to feel. And people must be able to feel with their hearts before they can give freely with their hands.

To raise the odds of organizational success, today’s entrepreneur must fully understand that care, not cash, is king.

is a thinker, content developer and business development strategist. He is the Principal of Richard & Malcolm Consulting; a business development company. Richard enjoys working with entrepreneurs and leaders pursuing transformational change for their organizations. He is the author of two books – The RICH Theory and Advance. Connect with him on twitter @RichardChilee

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